NASCAR Introduces Closed-Captioned Car Sounds

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DAYTONA BEACH, Fla.—NASCAR officials announced today that the stock-car racing association would integrate closed captions of the car sounds made at all its future races. Citing a fan survey, NASCAR chief communications officer Brett Jewkes told reporters about the initiative.

“We’re excited to bring this part of our exciting sport to our television broadcasts,” Jewkes said. “Our comprehensive fan survey indicated an overwhelming positive response to the loud vrooms, rumbles, and screeches heard in person at races and over our broadcasts’ audio, so giving that experience to fans unable to hear it, such as those with hearing difficulties, was a logical next step,” he added.

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